With each new year comes new laws most of which do not affect a majority of business owners. However, in 2020, there are a lot of questions about the California Consumer Privacy Act (CCPA). Effective January 1st, 2020 the California Consumer Privacy Act or CCPA hit the news circuit confusing many small business owners that do business in California. The CCPA is a new customer privacy law that protects personal data by providing website users with more options to opt-out of and a better understanding of how their data is being used. If you are interested here is the full text of the California Consumer Privacy Act (CCPA) AB-375. We are getting a lot of questions about CCPA, primarily if the California Consumer Privacy Act (CCPA) applies to small businesses, home-based businesses or personal websites.
Who Does CCPA Apply To?
Basic Rule. In general, the CCPA applies to a “business” that:
- does business in the State of California,
- collects personal information (or on behalf of which such information is collected),
- alone or jointly with others determines the purposes or means of processing of that data, and
satisfies one or more of the following:
(i) annual gross revenue in excess of $25 million,
(ii) alone or in combination, annually buys, receives for the business’s commercial purposes, sells, or shares for commercial purposes, alone or in combination, the personal information of 50,000 or more consumers, households, or devices, or
(iii) derives 50 percent or more of its annual revenues from selling consumers’ personal information.
To play it safe most small business owners with over 50,000 yearly website visitors that are California residences’ will want to keep with how services they use such as Google Ads, recommend compliance.
Here are some helpful links:
When it comes to Facebook ads and storing your website visitor data in an audience list, there is currently not too much out there about it… We will keep you posted.
Is There A Minimum Compliance With CCPA?
We recommend that every website owner take action when it comes to new laws regarding privacy, compliance or accessibility. Here are some options to help you get ahead. These should not be considered foolproof solutions as acts such as CCPA are commonly interpreted through court cases.
What to be really safe and take the extra step? Install a CCPA WordPress plugin to get the required CCPA customer pop-up on your website. One of the first plugin options available for WordPress is from CookiePro you can download it here. You might read over the full text of CCPA and think it is overkill to have a pop-up or you might just wanna be safe.
Consult an Internet Privacy lawyer if you are a business in California with a significant number of California resident visitors and your website is more then half of your annual revenue.
Exercising Your CCPA Data Protection Rights
In order to exercise any of Your rights under the CCPA, and if you are a California resident, You can email or call us or visit our “Do Not Sell My Personal Information” section or web page.
The Company will disclose and deliver the required information free of charge within 45 days of receiving Your verifiable request. The time period to provide the required information may be extended once by an additional 45 days when reasonably necessary and with prior notice.
Do Not Sell My Personal Information
We do not sell personal information. However, the Service Providers we partner with (for example, our advertising partners) may use technology on the Service that “sells” personal information as defined by the CCPA law.