What is a Keyword in SEO?

Swipe to know what Keyword is in SEO.

What is SEO?

SEO stands for “search engine optimization.” As the name suggests, it is the process of optimizing your website to rank higher in search engine results. It is a set of techniques used to increase the exposure of a website on search engines.

How does keyword optimization benefit your SEO?

Keyword optimization is the process of improving your website’s content for search engines to generate traffic to your website. SEO is the backbone of digital marketing, and every company should have a solid plan. If your target keywords rank on page one of Google, you might earn thousands of new leads each month.

Types of keyword

The article’s main topic is a primary keyword, commonly put in the title. This can also be called a focus keyword. This can help search engines understand the topics you are writing about, leading to higher rankings in the SERPs.

1. Primary Keyword and/ or Focus Keyword

Types of keyword

These are typically longer than headings, separate paragraphs, titles, or headlines. Long tail keywords can be very effective because they are typically more specific and detailed than headings and headlines. These keywords can be much easier for people looking for specific information!

2. Long Tail Keyword

Types of keyword

A brand keyword is a keyword that your website or business is known for. For example, if you own a bakery, your brand keyword might be “bakery.” If you have a blog about baking, your brand keyword would be “blog.” When you write blog posts or articles, use your brand keyword as often as possible.

3. Brand Keyword

How to Find the Best Keywords for Your Website

1. Think like your customer 2. Prioritize long-tail keywords 3. Create a keyword matrix

Read here to learn more.

What is a Keyword in SEO?

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