SEO Checklist: 11 Actionable Steps for Small Business Owners - Stack Host

SEO Checklist: 11 Actionable Steps for Small Business Owners

Swipe to learn how to use SEO best practices to get your business an edge over the competition.

Brian McCullough Stack Host Founder & Website Coach

Step 1: Research Your Audience

■ Understand customer's demographics

■ Identify keywords and phrases they’re searching for

■ Know what your audience want

Step 2: Get On Google My Business and Other Listing Sites

■ Most people start their online shopping by visiting a search engine

■ Your prospective clients will discover your business frequently.

Step 3: Write Quality Content And Add It To Your Website

■ Well-written content that is relevant to your industry is essential for SEO

■ It also helps build trust between you and your readers.

Step 4: Ensure Your Website Is Easy to Use

■ If a potential customer comes to your site and is frustrated by the experience, they’ll leave.

■ They’ll also share their bad experience with others. This could lead to lost sales.

Step 5: Watch Where People Go After They Visit Your Site

■ What are people doing after they leave your website?

■ What are they searching for?

■ Where are they going?

Step 6: Write content for a local publication or website

■ You can also write guest articles for other websites in your area.

■ You can submit articles about your industry

Step 7: Write content for a trade publication or website

■ You can also write guest articles for other websites in your area.

■ Improve your SEO by writing articles for trade publications

Step 8: Optimize images and video

■ Always put images and videos at the beginning of your content.

■ Hire a photographer who can create smaller and more manageable images for your website

Step 9: Build links from other website

■ The more quality links you have, the better.

■ When other websites link to you, it helps to send traffic to your website.

Step 10: Create a quality content calendar

■ You won’t be spamming your customers with too many articles at once.

■ You need to know what content you’ll be publishing and when.

Step 11: Stay on Top of Your SEO

■ Use social media, install an SEO plugin, and launch an ad campaign

■ Ensure your website has high-quality content optimized for search engines

SEO Checklist: 11 Actionable Steps for Small Business Owner

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