How to use empathy in copy to get more customers

How to use empathy to get more customers

People are drawn to things that fulfill their needs and desires, and your business’s written communication – or copy – is the best tool to reach potential clients on an emotional level.  The key to effective copy is recognizing how people are feeling and conveying your brand’s message in a positive way that shows you […]

8 Web Design Trends Small Business Owners Should Know About In 2022

Web Design Trends Small Business

It’s amazing how quickly the web design landscape changes. It’s hard for anyone to foresee what will happen in the future, but today’s trends can at least provide an idea of what direction things may take. Here are ten web design trends small business owners should know in 2022. The rapid changes we see in […]

5 Quick Tips For Creating A Small Business Website That Attracts Customers

Are you looking to create a small business website? If so, take a few minutes to review these five tips to help you design a website that attracts customers. 1. Establish your goals before you create your new small business website Most of the time, the purpose of your website is going to be to […]

The California Consumer Privacy Act (CCPA) For Small Business

With each new year comes new laws most of which do not affect a majority of business owners. However, in 2020, there are a lot of questions about the California Consumer Privacy Act (CCPA). Effective January 1st, 2020 the California Consumer Privacy Act or CCPA hit the news circuit confusing many small business owners that do […]

Is An ADA Compliant Website Mandatory? Three Things You Should Know

Is Litigation Making ADA Compliance For My Website Mandatory?

Most business owners understand that shops, restaurants, and other commercial buildings must be accessible to disabled people. However, many business owners overlook the fact that the Americans with Disabilities Act (ADA) can also be applied to webpages and mobile apps. Although an ADA compliant website isn’t mandatory and regulators don’t enforce any specific rules, your […]