Every business needs a presence on the internet to succeed, but many small businesses don’t know where to start. Creating a website and social media pages is usually at the top of every business owner’s list. However, there is much more to creating an online presence than simply setting up a profile with your company name and logo.
If you have just begun the process of building your brand online, you may not know that there are several different types of web page content that every small business needs if they want to succeed online. While most people think about visual elements like logos and images when branding a company, these visuals are only one aspect of developing a successful brand identity.
There are four main types of overlooked website content that every small business needs to build an effective online presence:
1. Page Headlines Are Valuable and Overlooked Website Content
Every page on your website should have a headline also known as an H1, and the headline should be targeted toward your chosen audience. For example, suppose you are a landscaping company that wants to target homeowners in the area. In that case, you should select a headline like “Landscaping Services to Beautify Your Home and Landscape” or something similar.
A headline for a landing page should be much more specific and include a call to action that encourages the visitor to take the next step in the sales process.
A good headline will be short (should be 60 characters or less) and to the point, but it will also have a certain amount of emotional appeal. The headline should include a search keyword but also appeal to visitors.
2. Testimonials or Reviews Prove Your Business Is Needed and Admired
Small businesses should look for two types of online reviews: customer testimonials and reviews from people who tried your product and were disappointed. Both reviews can help establish your business as an authority in your field.
If you are running an eCommerce business, you should encourage customers to leave reviews on your website and on any other applicable websites. Always add new testimonials or reviews and place them on their respective pages.
3. Questions Are Helpful to Visitors, and Google Loves Them
If you are running a blog or business website, you should frequently answer commonly asked questions. Answer every possible question a customer or prospective customer might have on your website.
Each question should be 60 characters or less, and the answer should be 50 – 100 words. The longer, the better. This will help build trust with your visitors, and Google will reward your website for having more content.
Your business website should be where people go when they have questions about your products or services. If someone is Googling for information about your services and finds a question that has already been answered on your website, they will click on the link and come to your site.
4. Dedicate A Full Page To Each Product or Service
Suppose you are running an eCommerce store and you have a large number of products. In that case, the good idea is to create short, visual lists on your website showing various products. Duplicate your homepage and revamp it for each Product or Service. Add specific reviews and questions with answers for each Product or Service. Include Media, videos, and anything you believe will help visitors understand what you do.
If you have a brick-and-mortar business, you can create a product list that shows pictures of the products and the prices. If you are a B2B company, you can list your various products and/or services on your website. This will make your site more informative, and it will also help to increase your website’s value.
What Is Web Content and Why Does Your Business Need It?
When you think of content, what comes to mind?
An old friend that you haven’t spoken to in a while? Or perhaps something more exciting, like a hidden message or puzzle.
Content is much more interesting than either and is a valuable resource for businesses who want to reach their target audience online. When you create web content, you’re using your business’s expertise or company knowledge to create informative articles on websites and blogs.
Web content is the third-party information that users can access when they visit your website. It can be general knowledge about your business, services, products, and related topics. The secondary content on your site will provide information about your business and links to other websites that visitors may find helpful.
What is Web Content Marketing?
Web content marketing is the process of creating content to drive traffic to your website. This content can take many forms. It can be an article, video, podcast, infographic, or more. Web content marketing aims to get people to your website and then get them to take action.
When people visit your website, you want them to quickly understand what you do and how you can help them. Poorly created web content can be harmful to your business. It can cause people to leave your site quickly without understanding what you do or how you can help them. It can also cause search engines to lower your ranking because they aren’t happy with the content that you are providing.
The better your content, the more likely people will understand what you do, stay on your site longer, and hopefully turn into customers. Good content can also help your business rank higher in search engine results, bringing more traffic to your website.
Good Website Content Helps Visitors Understand How You Can Help Them.
Many of your website’s content is designed to help your customers choose your business over your competitors. This is done by providing information about the services you offer, the products you sell, and the value you offer.
When you create web content, you’re using your business’s expertise or company knowledge to create informative articles on websites and blogs.
Web content is the third-party information that users can access when they visit your website. It can be general knowledge about your business, services, products, and related topics. The secondary content on your site will provide information about your business and links to other websites that visitors may find helpful.
Good Website Content Lets Google Know When To Show People Your Webpage
When people perform a search on Google, they want to see the most relevant results. If your content isn’t helpful or relevant enough, Google will see that and choose not to rank you as high.
You want to ensure that you are using SEO best practices while creating your web content, such as using keywords, linking to other pages and websites, and making sure your website is easy to navigate.
Google also looks at the length and “quality” of your content. They want to ensure that your content is high-quality so that people who land on your site find what they are looking for quickly and easily. Suppose your content is short, straight to the point, and offers helpful and valuable information. In that case, Google will show your business to more people.
