How do I use web page headings for SEO?

A well-structured website can be very competitive for Google rankings, especially for highly competitive keywords. This is because Google ranks web pages based on their content. A website with great content will have a higher ranking than a website with poor content. However, this does not always hold true. One of the most important aspects of creating an SEO-friendly site is incorporating useful and relevant page titles and subtitles, also known as Heading 1 (H1), Heading 2 (H2), and Heading 3s (H3).

What is a Website Heading?

Headings are used on web pages to clearly and concisely communicate the content of the page. Some people think that having many headings on a page will decrease its SEO, but on the contrary, having many headings on a page can increase it.

The Heading 1 or H1 tag has been around for some time, but it’s still one of the most important parts of any website. The H1 tag is the top-most heading in a web page, and it determines what the rest of the page’s content is about. Heading 2 or H2 tags can be seen as subheadings for your H1. The content under these tags should relate to and expand upon your H1. Likewise, Heading 3 or H3 tags are utilized under a pre-existing H2 tag. Having clear and comprehensible headings on your web pages will not only improve your SEO, but it can also help your audience find exactly what they’re looking for on your site.

Website Heading and SEO Best Practice

In SEO, you’ll have to make a lot of decisions about your website’s heading tags. Choosing the right heading tag for each part of a webpage can have a massive impact on the overall success of your website. There are many rules about heading tags, but let’s look at the most important ones.

  • Each web page should only have one H1
  • The next heading on your page should be an H2
  • If you have one H2 you should aim to add a second H2
  • H3s should only go under H2s
  • Include web page keywords throughout your headings when possible

The best way to improve your web page’s SEO is to methodically and consistently grow your understanding of how search engines rank a web page. Google, the world’s largest search engine, has improved its algorithms every year concerning how they work. The most important thing to remember is that there is no free lunch. To make the best use of your efforts, you need to be prepared to invest the time and resources necessary for success.