The Battle of Mobile-Friendly Websites: Why You Shouldn’t Compromise

In the battle of mobile-friendly websites, there are two camps: those who believe that a website should be designed for mobile first and those who think that a website should be designed for desktop first. Both camps have valid arguments, but in the end, there’s only one winner: mobile-friendly websites. Mobile-friendly websites are designed to […]
The Science of How a Customer Review Impacts Your Rankings

If you’ve ever used a search engine to look up local businesses, you’ve probably noticed that some company pages have user reviews and others don’t. The ones with user reviews almost always rank higher than the ones without them. But why? How exactly do user reviews impact your Google search rankings? And what can you […]
User Experience Matters: How Your UX Design Could Make or Break Your Startup

User experience matters. It’s one of the most important factors in determining the success of your startup. User experience is about more than just pretty graphics and smooth animations. Instead, it’s about creating a positive user experience that drives loyalty and engagement from your users. Users can judge your product in seconds, based on visual […]
SEO vs. SEM: What’s the difference

Search engine optimization (SEO) and search engine marketing (SEM) are digital marketing tactics that can help your business grow. They each have their advantages and disadvantages, and potential users should understand the differences between the two in order to choose the one that best fits their needs. Read on for a detailed comparison of SEO […]
Why You Should Consider Hiring A Website Host?

If you are launching a new website and want to make it accessible to your customers, you need to have a host for your website. Do you know what a website host is? It’s a third party that helps in the management of your website. You can think of hosting as renting a tiny home […]