How to use empathy to get more customers
Brian McCullough

How to use empathy in copy to get more customers

People are drawn to things that fulfill their needs and desires, and your business’s written communication – or copy – is the best tool to reach potential clients on an emotional level.  The key to

Is Litigation Making ADA Compliance For My Website Mandatory?
Brian McCullough

Is An ADA Compliant Website Mandatory? Three Things You Should Know

Most business owners understand that shops, restaurants, and other commercial buildings must be accessible to disabled people. However, many business owners overlook the fact that the Americans with Disabilities Act (ADA) can also be applied

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